Attitude & Consumer Behaviour, ATO Model

Attitude is the way one thinks, acts or feels about something or someone. It is a predisposition to act favourably or unfavourably towards an object. Attitude in consumer behaviour refers to a way of thinking or behaviour of a person towards a product or service which is developed through his/her past purchase experiences, use, knowledge, beliefs etc. A person can […]

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Personality – Approaches, Theories, Influence on Consumer behaviour

Personality refers to the inner psychological characteristics or traits of a person that determine, how a person responds to his/her environment. Inner psychological characteristics are specific qualities, attitudes, mannerism that differentiates one person from another. The behavior of Consumers gets influenced by many factors internal and external. Personality is the inner factor that influences an individual`s product choice and brand choice. […]

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Consumer Behaviour Models

A consumer`s behaviour varies owing to the many factors that influence consumer behaviour. Consumer Behaviour Models have been developed to substantiate the various factors that influence consumer behavior and their decision making process. Ten Consumer Behaviour Models The ten Consumer Behaviour models explained below are: Pavlovian Model Economic Model Input, Process, Output Model Psychological Model Howarth Sheth Model Sociological Model […]

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Peacock Wiseman Hypothesis – Public Expenditure

Peacock and Jack Wiseman advanced the study of growth of public expenditure through Peacock Wiseman Hypothesis by their study of public expenditure at Great Britain during the period 1890 to 1955. Peacock Wiseman Hypothesis focused on the pattern of public expenditure and stated that public expenditure does not follow a smooth or continuous trend but the increase in public expenditure […]

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Sales Promotion – Objectives, Strategies, Advantages, Limitations

Advertising, sales promotion and personal selling are the three major inter-related tools of promotion which supplement the efforts of each other. Sales promotion is regarded as one of the best tool of promotion as it helps in stimulating customer demand, supplementing advertising activities through cheaper means, facilitating personal selling and improving the overall marketing performance of the seller. According to […]

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Recent trends in Indian Advertising – Short Notes

Advertising is a creative field that acts as the backbone of businesses. Its contribution to the commercial world is huge. Advertising acts the link between the organizations that produce products and the consumers who procure the same. Advertising get the business houses their share of the market by taking their products and services to the prospective customers. Advertising is a […]

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Law of Increasing State Activities – Adolph Wagner

The law of increasing state activities states that with economic growth and development a nation will experience an increase in the activities of public sector. The ratio of increase would raise the output per capita i.e. ratio of public consumption expenditure to Gross Nation Product will rise and hence GNP rises. Adolph Wagner a German economist propounded the Law of increasing […]

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Group Behaviour – Formal & Informal Groups

Individuals in an organization form various formal and informal groups for the purpose of achieving similar goals or to simply exchange ideas, thoughts and attitude with the group members. A group is a collection of two or more individuals who interact with each other and are inter-dependent on each other for a common purpose, and hence perceive themselves as a […]

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Organizational change – Change management – Types, Process

Organizational change may be defined as “the adoption of a new idea or behaviour by an organization” Organizational Change refers to any modification or alternation in people, structure, job design or technology of an existing organization. An organization must make changes continuously in order to cope up with changes in — Customer needs Technological breakthrough Economic shocks Government regulations etc. […]

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