Home Automation – Advertising Management Project

Project/Slides/Presentation Transcript   Advertisement Project on Home Automation and Security Systems Slide 1 Home Automation and Security Systems DOMOTICS Change the way you live Slide 2 What is Home Automation ? Home Automation or Smart Homes refer to the residential extension of building automation and involves the control and automation of lighting, heating , ventilation, air conditioning (HVAC), and security, as well […]

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Advertising Management – Evolution,Objectives,Functions,Socio-Economic Effects

Advertising   Meaning of Advertising – It is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor – (AMA) “Advertising – is controlled, identifiable information and persuasion by means of mass – communication media”  – John S. Wright “Advertising is a paid, mediated form of communication from an identifiable source, designed to persuade […]

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Advertising Agency – Functions,Agency Structure,Agency Compensation,Agency Selection,Why Agency loose clients

Advertising Agency   An Advertising agency is an independent organisation that provides one or more specialized advertising and promotion related services to assist companies in developing, preparing and executing their advertising and other promotion programme.   Goal of an Advertising agency →   “Clients advertising leads to greater profits in the long run than without the agency”   Functions of […]

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Advertising Appeals – Rational Appeal,Emotional Appeal, Teaser Advertising

Advertising Appeals   An Advertising Appeal refers to the approach used to attract the attention of customers and/or to influence their feelings towards a product or service. An appeal is the central idea of an advertisement. It can be a plea, request or anything arising human interest. Advertising appeal can be categorised into Informational/Rational Appeal and Emotional Appeal. Informational / […]

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Planning an Advertising campaign,Steps involved in Planning an Advertising campaign

Planning an Advertising campaign   A campaign is a systematic effort to achieve some predetermined objectives. It may be a political campaign for elections or a social campaign to raise money, or a systematic effort to promote a product or service.   According to Dunn and Barban “An advertising campaign includes a series of ads placed in various media, that […]

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