Home Automation – Advertising Management Project

Project/Slides/Presentation Transcript   Advertisement Project on Home Automation and Security Systems Slide 1 Home Automation and Security Systems DOMOTICS Change the way you live Slide 2 What is Home Automation ? Home Automation or Smart Homes refer to the residential extension of building automation and involves the control and automation of lighting, heating , ventilation, air conditioning (HVAC), and security, as well […]

Read more

Sales Promotion Activities of Automobile Industry in India

Project/Slides/Presentation Transcript A Study On Sales Promotion Activities Of Volkswagen India WITH REFERENCE TO ABRA MOTORS PVT. LTD.     TABLE OF CONTENT   CHAPTER   CONTENT   PAGE.NO 1 INTRODUCTION 1 1.1 DEFINITIONS AND CONCEPT 2 1.2 INDUSTRY PROFILE 8 1.3 SCOPE OF INDUSTRY 10 1.4 GLOBAL SCENARIO 12 1.5 INDIAN SCENARIO 14 1.6 SWOT ANALYSIS OF INDUSTRY 15 […]

Read more

Media – Types of Media, Characteristics, Advantages & Disadvantages

Media simply refers to a vehicle or means of message delivery system to carry an ad message to a targeted audience. Media like TV, Radio, Print, Outdoor and Internet are instruments to convey an advertising message to the public. The main task of media planners is to select the most appropriate media channels that can effectively communicate the advertising message […]

Read more

Advertising Budget – Objectives, Approaches, Methods

An Advertising Budget refers to the amount of money allocated towards advertising of a brand or product. While developing an advertising strategy, it is empirical to set advertising objectives which are significantly influenced by the advertising budget. Advertising objectives are important for decision making and to have a point of reference or standard against which the results can be measured. […]

Read more

Creative Strategy – Planning, development, execution and evaluation

Advertising is a specialized field that requires tremendous efforts and creative strategies to promote products and services of different kinds of brands. An Advertising Campaign is successful only when the ad message reaches the targeted audience and effectively communicates crucial information about the product or brand. High levels of creativity combined with a powerful strategy makes the promotional efforts a […]

Read more

Elaboration Likelihood Model (ELM) – Short Notes

The Elaboration Likelihood Model (ELM) insists that consumers make purchase related decisions in two ways. By thinking logically, evaluating the products in detail and determining the effectiveness of the product from various sources By thinking emotionally, without in-depth assessments about the products The Elaboration Likelihood Model (ELM) model suggests that consumers must take a middle route to the above mentioned […]

Read more

Kim Lord Grid Model – Cognitive Response Model (CRM)

Kim Lord Grid Model strongly advocates that the purchase related decisions of consumers is highly influenced by both affective and cognitive factors. The model suggests that all advertising efforts must be focused on tapping both the affective and cognitive aspects of consumers. Kim Lord Grid Model works on the basis of customer responses elicited by advertisements that are highly effective. […]

Read more
1 2