Project/Slides/Presentation Transcript A Study On Sales Promotion Activities Of Volkswagen India WITH REFERENCE TO ABRA MOTORS PVT. LTD. TABLE OF CONTENT CHAPTER CONTENT PAGE.NO 1 INTRODUCTION 1 1.1 DEFINITIONS AND CONCEPT 2 1.2 INDUSTRY PROFILE 8 1.3 SCOPE OF INDUSTRY 10 1.4 GLOBAL SCENARIO 12 1.5Read More →
Advertising, sales promotion and personal selling are the three major inter-related tools of promotion which supplement the efforts of each other. Sales promotion is regarded as one of the best tool of promotion as it helps in stimulating customer demand, supplementing advertising activities through cheaper means, facilitating personal selling andRead More →
Advertising is a creative field that acts as the backbone of businesses. Its contribution to the commercial world is huge. Advertising acts the link between the organizations that produce products and the consumers who procure the same. Advertising get the business houses their share of the market by taking theirRead More →
Project/Slides/Presentation Transcript Advertisement Project on Home Automation and Security Systems Slide 1 Home Automation and Security Systems DOMOTICS Change the way you live Slide 2 What is Home Automation ? Home Automation or Smart Homes refer to the residential extension of building automation and involves the control and automation of lighting,Read More →
An advertising campaign is a systematic effort to achieve some predetermined objectives. It may be a political campaign for elections or a social campaign to raise money, or a systematic effort to promote a product or service. According to Dunn and Barban “An advertising campaign includes a series of adsRead More →
Advertising Appeals refers to the approach used to attract the attention of customers and/or to influence their feelings towards a product or service. An appeal is the central idea of an advertisement. It can be a plea, request or anything arising human interest. Advertising appeals can be categorized into Informational orRead More →
An Advertising Agency is an independent organisation that provides one or more specialized advertising and promotion related services to assist companies in developing, preparing and executing their advertising and other promotion programme. Goal of an Advertising agency “Clients advertising leads to greater profits in the long run than without theRead More →
The word Advertising originated from a Latin word ‘Advertire’. Advertire in Latin mean ‘to turn to’ i.e. when anything is brought to the notice of consumers in a public manner. The term Advertising sounds familiar to anyone it is uttered to because of the reach it has among the mass.Read More →