Lifestyle Segmentation of Consumers – Psychographics

Lifestyle segmentation of consumers, also termed as Psychographics is one of the crucial factor that affects Consumer Behaviour. Lifestyle segmentation is carried out by marketers on the basis of different customer opinions, activities and interests, which are mostly ascertained through market research. Lifestyle refers to a person`s way of living and spending pattern. Lifestyle of a person is determined on […]

Read more

Attitude & Consumer Behaviour, ATO Model

Attitude is the way one thinks, acts or feels about something or someone. It is a predisposition to act favourably or unfavourably towards an object. Attitude in consumer behaviour refers to a way of thinking or behaviour of a person towards a product or service which is developed through his/her past purchase experiences, use, knowledge, beliefs etc. A person can […]

Read more

Personality – Approaches, Theories, Influence on Consumer behaviour

Personality refers to the inner psychological characteristics or traits of a person that determine, how a person responds to his/her environment. Inner psychological characteristics are specific qualities, attitudes, mannerism that differentiates one person from another. The behavior of Consumers gets influenced by many factors internal and external. Personality is the inner factor that influences an individual`s product choice and brand choice. […]

Read more

Consumer Behaviour Models

A consumer`s behaviour varies owing to the many factors that influence consumer behaviour. Consumer Behaviour Models have been developed to substantiate the various factors that influence consumer behavior and their decision making process. Ten Consumer Behaviour Models The ten Consumer Behaviour models explained below are: Pavlovian Model Economic Model Input, Process, Output Model Psychological Model Howarth Sheth Model Sociological Model […]

Read more

Changing Consumer Behaviour in India

As India continues to evolve as an economic power in the global scenario, Consumerism is undergoing tremendous changes in the business arena. Liberalization, Globalization and Increasing income and purchasing power among the people of India can be attributed as the main reasons for the prevalent market trend and changing consumer behaviour in India. The affluence levels have exerted tremendous influence […]

Read more

Consumer Involvement & Motivation

Motivation and Consumer Involvement are two crucial sides of the decision making pertaining to purchase of products. They are inseparable attributes that influence the consumers to make their decision to buy or not buy a product. A motivated consumer gets involved in research and analyses activities pertaining to his purchase activity before taking the final decision. Any consumer who gets […]

Read more

Consumer Behaviour Solved Case Study Matin Khan

Project/Slides/Presentation Transcript   These are Consumer behaviour solved case studies from matin khan`s consumer behaviour – CASE 1 & 4 Consumer Behaviour Solved Case Study Matin Khan  – Case I   Explanation of the case study: Martin Incorporation was involved in the cosmetics and perfume business. The company was following the product concept of marketing and catered only to their […]

Read more

Buying Centre and Buying Situation in OBB

Organizational Buying Centre A buying centre consists of all those individuals and groups that participate in the organizational decision making process while making a purchase for the organization. It is essential for a marketer to identify various individual and groups that are involved in the buying centre and understand various buying roles and influences that exist in an organization.   […]

Read more

Organizational buying process / Decision making process

Organizational buying process refers to the process through which industrial buyers make a purchase decision. Every organization has to purchase goods and services for running its business operations and therefore it has to go through a complex problem solving and decision making process. The behaviour that the industrial buyers exhibit while making a purchase decision, is known as Organizational buying […]

Read more
1 2 3