Consumer Behaviour Solved Case Study Matin Khan

Project/Slides/Presentation Transcript   These are Consumer behaviour solved case studies from matin khan`s consumer behaviour – CASE 1 & 4 Consumer Behaviour Solved Case Study Matin Khan  – Case I   Explanation of the case study: Martin Incorporation was involved in the cosmetics and perfume business. The company was following the product concept of marketing and catered only to their […]

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Changing Consumer Behaviour in India

As India continues to evolve as an economic power in the global scenario, Consumerism is undergoing tremendous changes in the business arena. Liberalization, Globalization and Increasing income and purchasing power among the people of India can be attributed as the main reasons for the prevalent market trend and changing consumer behaviour in India. The affluence levels have exerted tremendous influence […]

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Consumer Involvement & Motivation

Motivation and Consumer Involvement are two crucial sides of the decision making pertaining to purchase of products. They are inseparable attributes that influence the consumers to make their decision to buy or not buy a product. A motivated consumer gets involved in research and analyses activities pertaining to his purchase activity before taking the final decision. Any consumer who gets […]

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Consumer behaviour – Meaning, Nature, Scope, Elements, Importance

Consumer behaviour can be defined as the decision making process and physical activity involved acquiring, evaluating, using and disposing of goods and services. Consumer behaviour refers to the behaviour that consumer display in searching, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. According to Walter – “Consumer behaviour is the process where […]

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Determinants & Factors influencing Consumer Behaviour

In a Market, different consumers have different needs. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour. Therefore it is important to understand the various factors influencing consumer behaviour. Factors Influencing Consumer Behaviour The Various factors influencing Consumer Behaviour can be classified into 4 categories: Economic Factors Personal […]

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Consumer Decision Making – Process, Models, Levels, Decision Rules

Consumer Decision Making Process Consumer Decision making is a process through which the customer selects the most appropriate product out the several alternatives. The Consumer decision making process consists of a series of steps that a buyer goes through in order to solve a problem or satisfy a need. They are as follows: (1) Need/Problem Recognition – A purchase process starts […]

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Segmentation of Market – Consumer Behaviour

Segmentation of Market (Market Segmentation) is concerned with dividing the total heterogeneous population into smaller homogeneous groups of customers who share similar needs and wants. Through market segmentation organizations identify different groups of customers in the market that can be targeted effectively with specific products and services and through a specific marketing mix (4p`s strategy). A market segment is a […]

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Family Influence on Consumer Behaviour

To understand Family influence on consumer behaviour lets first understand the important elements of a family.  A family is an important element that affects the consumption and disposal of products by an individual. A family may be defined as two or more people living together, related by blood or marriage who share a common house, common income and similar status […]

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