Factors influencing Consumer Behaviour

In a Market, different consumers have different needs. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour. Therefore it is important to understand the various factors influencing consumer behaviour. Factors Influencing Consumer Behaviour The Various factors influencing ConsumerRead More →

Consumer behaviour can be defined as the decision making process and physical activity involved acquiring, evaluating, using and disposing of goods and services. Consumer behaviour refers to the behaviour that consumer display in searching, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.Read More →

Perception enotes

Perception   Perception is the process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the world. It is how we see the world around us. Perception occurs when sensory receptors receive stimuli and categories them and assign certain meanings to them, dependingRead More →