New Product Development & Product Life-cycle Stages

Project/Slides/Presentation Transcript Topic – New Product Development & Product Life-cycle Stages Slide 1 – New Product Development & Product Life-cycle Stages Slide 2 – Causes of New Product Failures —Overestimation of Market Size —Product Design Problems —Product Incorrectly Positioned, Priced or Advertised —Costs of Product Development —Competitive Actions —To create successful new products, the company must: understand it’s customers, markets and […]

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Venture Capital Presentation – Entrepreneurship

  Project/Slides/Presentation Transcript Subject: Entrepreneurship Topic: Venture Capital WHAT IS VENTURE CAPITAL? Money provided by investors to start-up firms and small businesses with perceived long-term growth potential. It is a very important source of funding for start-ups that do not have access to capital markets. It typically entails high risk for the investor, but it has the potential for above-average returns. […]

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Entrepreneurship-Meaning,Nature,Functions,Process,Scope,Barriers

Entrepreneurship   Entrepreneurship comes from a french word `Entrependre’ and the German word `Uternehmen’ both meaning individuals who are `undertakers’ i.e. those who took the risk of a new enterprise. Entrepreneurship is a dynamic activity which helps the entrepreneur to bring changes in the process of production, innovation in production, new usage of materials, creator of market etc. It is […]

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Business plan & Preparation of a Business Plan – Entrepreneurship

Business Plan   A Business Plan is a blueprint of the step by step procedure that would be followed in order to convert a business idea into a successful business venture. It involves the following tasks – • Identifying business opportunities and an innovative idea • Researching the external environment for opportunities and threats • Identifying internal strengths and weaknesses • […]

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Preparing a Marketing Plan – Entrepreneurship

A Good Marketing plan is the backbone of all successful business enterprise.  A Marketing Plan aims at planning the marketing strategies for a company. Preparing a marketing plan involves the task of analyzing market opportunities through Market Research, identifying profitable segments and targeting them through compounded marketing mix strategies (4P`s – Product, Price, Place, Promotion).   Steps in Preparing a Marketing Plan […]

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ETOP-Environmental Threat and Opportunity Profile

ETOP analysis   Environment threat and opportunity profile – It is a technique to structure the environment for fundamental business analysis. It was developed by glueck. The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization. A comprehensive ETOP requires sub dividing each environmental sector into sub-sectors and […]

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BCG Matrix – Boston consultancy group growth share Matrix

BCG Matrix Boston consultancy group growth share Matrix commonly known as BCG Matrix is a famous portfolio analysis technique developed by Boston consultancy group in the 1970`s. It was developed for managing portfolio of different business units. The BCG Matrix  shows a relationship between products that are generating cash and products that are eating cash. Large companies who want to […]

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Introduction to Women Entrepreneurship

Women Entrepreneurship Women entrepreneurship is the process in which women initiate a business, gather all resources, undertake risks, face challenges, provides employment to others and manages the business independently. Approximately 1/3rd of the entrepreneurs in the world are women entrepreneurs.   According to definition given by Government of India – “A women entrepreneur is defined as an enterprise owned and […]

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Agricultural Marketing – Activities,Objectives,Scope,Changes and Problems

Agricultural Marketing   According to National Commission on agriculture “Agricultural Marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all aspects of market structure of system both functional and institutional, based on technical and economic considerations and include pre-harvest and post-harvest operations, assembling, grading, storage, transportation and distribution” Agricultural Marketing can […]

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Small Scale Industries – SSI – Entreperneurship

Small scale industries are generally industries which are more labour intensive than big organizations. A small scale industry is defined as “a unit engaged in manufacturing, repairing, processing and presentation of goods having investment in plant and machinery at an original cost not exceeding Rs. 1 crore.” Small scale industries consists of industrial projects setup on a small scale, which […]

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