Marketing Information system

Marketing information system refers to an organized set of procedures, information handling routines, communication and reporting techniques designed to provide information required for making marketing decisions.  It involves – Accessing Internal and External sources of information Identifying information problems and providing solutions to prevent these problems Analysis and processing ofRead More →

Project/Slides/Presentation Transcript A Study On Sales Promotion Activities Of Volkswagen India WITH REFERENCE TO ABRA MOTORS PVT. LTD.     TABLE OF CONTENT   CHAPTER   CONTENT   PAGE.NO 1 INTRODUCTION 1 1.1 DEFINITIONS AND CONCEPT 2 1.2 INDUSTRY PROFILE 8 1.3 SCOPE OF INDUSTRY 10 1.4 GLOBAL SCENARIO 12Read More →

sales promotion strategies

Advertising, sales promotion and personal selling are the three major inter-related tools of promotion which supplement the efforts of each other. Sales promotion is regarded as one of the best tool of promotion as it helps in stimulating customer demand, supplementing advertising activities through cheaper means, facilitating personal selling andRead More →

Market Research Process

Market research refers to systematic collection, recording and analysis of data, aimed towards solving a marketing problem. It is the process of collecting information or facts relevant to the market and analysing and interpreting that information to strategize business decisions. According to Philip Kotler, “Market Research is the systematic design,Read More →