Segmentation,Targeting and Positioning of Amul

  Project/Slides/Presentation Transcript TOPIC: Marketing Project on Segmentation,Targeting and Positioning of Amul INTRODUCTION Formed in 1946, a dairy co-operative movement in India A brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) Jointly owned by 3.6 million milk producers in Gujarat Spurred the White Revolution in India Now a billion dollar brand Overseas markets such as Mauritius, UAE, […]

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Micromax Product Decision Presentation

  Project/Slides/Presentation Transcript Subject: Marketing management Topic: Micromax Product Decision SLIDE 1 PRODUCT DECISION BY MICROMAX SLIDE 2 – PRODUCT MIX- MICROMAX LINE STRECHING, FILLING,MODERNIZATION AND PRUNING Line Stretching: Examples –  Canvas Knight 2, Doodle 3, Doodle 4, Ultra Hi-Def LED TV (50K2330UHD),  & Ultra Hi-Def LED TV (42C0050UHD). Line Filling: Examples – Micromax X242, Micromax C260, Canvas Tab P666, Canvas […]

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New Product Development & Product Life-cycle Stages

Project/Slides/Presentation Transcript Topic – New Product Development & Product Life-cycle Stages Slide 1 – New Product Development & Product Life-cycle Stages Slide 2 – Causes of New Product Failures —Overestimation of Market Size —Product Design Problems —Product Incorrectly Positioned, Priced or Advertised —Costs of Product Development —Competitive Actions —To create successful new products, the company must: understand it’s customers, markets and […]

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Agricultural Marketing – Activities,Objectives,Scope,Changes and Problems

Agricultural Marketing   According to National Commission on agriculture “Agricultural Marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all aspects of market structure of system both functional and institutional, based on technical and economic considerations and include pre-harvest and post-harvest operations, assembling, grading, storage, transportation and distribution” Agricultural Marketing can […]

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