Sales Promotion Activities of Automobile Industry in India

Project/Slides/Presentation Transcript A Study On Sales Promotion Activities Of Volkswagen India WITH REFERENCE TO ABRA MOTORS PVT. LTD.     TABLE OF CONTENT   CHAPTER   CONTENT   PAGE.NO 1 INTRODUCTION 1 1.1 DEFINITIONS AND CONCEPT 2 1.2 INDUSTRY PROFILE 8 1.3 SCOPE OF INDUSTRY 10 1.4 GLOBAL SCENARIO 12 1.5 INDIAN SCENARIO 14 1.6 SWOT ANALYSIS OF INDUSTRY 15 […]

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Segmentation,Targeting and Positioning of Amul

  Project/Slides/Presentation Transcript TOPIC: Marketing Project on Segmentation,Targeting and Positioning of Amul INTRODUCTION Formed in 1946, a dairy co-operative movement in India A brand name managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) Jointly owned by 3.6 million milk producers in Gujarat Spurred the White Revolution in India Now a billion dollar brand Overseas markets such as Mauritius, UAE, […]

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Micromax Product Decision Presentation

  Project/Slides/Presentation Transcript Subject: Marketing management Topic: Micromax Product Decision SLIDE 1 PRODUCT DECISION BY MICROMAX SLIDE 2 – PRODUCT MIX- MICROMAX LINE STRECHING, FILLING,MODERNIZATION AND PRUNING Line Stretching: Examples –  Canvas Knight 2, Doodle 3, Doodle 4, Ultra Hi-Def LED TV (50K2330UHD),  & Ultra Hi-Def LED TV (42C0050UHD). Line Filling: Examples – Micromax X242, Micromax C260, Canvas Tab P666, Canvas […]

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New Product Development & Product Life-cycle Stages

Project/Slides/Presentation Transcript Topic – New Product Development & Product Life-cycle Stages Slide 1 – New Product Development & Product Life-cycle Stages Slide 2 – Causes of New Product Failures —Overestimation of Market Size —Product Design Problems —Product Incorrectly Positioned, Priced or Advertised —Costs of Product Development —Competitive Actions —To create successful new products, the company must: understand it’s customers, markets and […]

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Sales Promotion – Objectives, Strategies, Advantages, Limitations

Advertising, sales promotion and personal selling are the three major inter-related tools of promotion which supplement the efforts of each other. Sales promotion is regarded as one of the best tool of promotion as it helps in stimulating customer demand, supplementing advertising activities through cheaper means, facilitating personal selling and improving the overall marketing performance of the seller. According to […]

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Marketing Budget, Process of of Marketing Budget Notes

A Marketing Budget refers to the estimation of costs required for promotion and marketing of goods and services. It involves allocation of money to different marketing and promotion activities for the future period. It is determined on the basis of – Marketing objectives of the business Competitor`s Marketing Strategies Previous year budget Sales Volume and Revenue Return on investment A […]

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Market Research – Objectives, Types, Process, Techniques, Importance

Market research refers to systematic collection, recording and analysis of data, aimed towards solving a marketing problem. It is the process of collecting information or facts relevant to the market and analysing and interpreting that information to strategize business decisions. According to Philip Kotler, “Market Research is the systematic design, collection, Analysis, and reporting of data relevant to a specific […]

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Marketing Mix – Product – Characteristics, Types, Levels, Decisions

A Product is anything that is offered in a market for sale that might satisfy a need or want.  It is a bundle of utilities consisting of various features and accompanying services. According to Phillip Kotler – “It is a bundle of physical services and symbolic particulars expected to yield satisfactions or benefits to the buyer.” Products are central to the […]

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