Flipkart – 7P`s of Services

  Project/Slides/Presentation Transcript Topic: Flipkart – 7P`s of Services  SLIDE 1 – Flipkart 7p in services Flipkart.Com   ABOUT FLIPKART.COM Flipkart.com, India‟s largest e-commerce brand for physical goods, started with books in 2007, and entered the consumer electronics category with the launch of mobile phones, in September 2010. The co-founders of flipkart are SachinBansal and BinnyBansal. Since then it has grown […]

Read more

Tourism Marketing Mix – SOTC – 7P`s

    Project/Slides/Presentation Transcript Subject: Marketing of Services/Service Marketing Topic: TOURISM Marketing Mix – 7P`s of SOTC Indian tourism industry is one of the most important export industries of the country.  The performance of the tourism industry has been very encouraging which has registered an 11% increase in foreign tourist arrivals. India tourism office at Tokyo won two international awards in Tour […]

Read more

Types of Services & Classification of Services

GATS identified 155 activities as services and classified them into 11 categories. These 11 types of services are:   Business services Communication Construction and engineering Distribution Education Environment Finance Tourism Health Recreation Transportation   TYPES OF SERVICES   1. There are 4 types of services on the basis of ownership and business objective   Government for profit – Public sector – […]

Read more

Managing Service Quality – Marketing of Services

Quality is fitness for use, the extent to which a service successfully serves the purpose at user. Service Quality refers to the difference between customer expectations and service provider`s actual performance.   FACTORS AFFECTING SERVICE QUALITY Access – Ease and approachability of service Aesthetics – The extent to which service package components are pleasing to the customer Attentiveness/helpfulness of staff/service […]

Read more

GAP Analysis – Reasons for 5 GAPS in Service

Managers have to match Perceived Service with Expected Service or Customer Expectations with Customer Perceptions in order to successfully achieve customer satisfaction. GAP Analysis helps the managers to analyse the gaps between customer expectations of service and customer perception of service. A manages identifies these gaps and minimizes them to improve service delivery and service experience.  Expected services or Customer […]

Read more