Google – Strategy & Business development

    Project/Slides/Presentation Transcript Subject: Strategic Management Topic: Google Strategy & Business development INTRODUCTION Google Inc. is an American multinational Internet and software corporation specialized in Internet search, cloud computing, and advertising technologies. The company was founded by Larry Page and Sergey Brin while they were both attending Stanford University. Google was first incorporated as a privately held company on September […]

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Strategic Plans of Microfinance Firm

  Project/Slides/Presentation Transcript Subject: Strategic Management Topic: Strategic Plans of Microfinance Firm Introduction Ten years into the second millennium and sixty five years after our India gained independence, more than 37% of our country’s population lives below the poverty line. More than 22% of the entire rural population and 15% of the urban population of India exists in this terrible financial […]

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Strategic Management Process

Strategic Management Process may be simply defined as the process through which a company formulates its business strategy. ELEMENTS IN STRATEGIC MANAGEMENT PROCESS   A. Establishing the hierarchy of strategic intent – Creating and communicating a vision Designing a mission statement Defining the business Adopting the business model Setting objectives   B. Formulation of strategies – Performing environmental appraisal Doing […]

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Objective setting in Strategic Management

Objective Setting refers to the activity of setting objectives for an organization. A Goal denotes what an organization hopes to accomplish in a future period of time and therefore are qualitative in nature. Objectives are the ends that state specifically how the goals shall be achieved therefore they are quantitative in nature. Objectives refer to the end results which are […]

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Environmental Appraisal/Environmental Scanning

Environment is anything and everything surrounding us. It consists of the living and nonliving things around us.   Characteristics of environment It is complex – It consists of many interrelated factors It is dynamic – Due to its shape and character It is multifaceted – The environment developed is perceived differently by different people It has a far reaching compact […]

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SWOT Analysis of a Business

SWOT analysis –   It was developed in 1960`s at Stanford research institute. SWOT Analysis is a strategic management technique to understand the internal and external environment of an organization in terms of its strengths, weaknesses, opportunities and threats. S = Strength          W = Weakness        O = Opportunity         T = Threat There are four sequential steps of conducting a […]

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ETOP-Environmental Threat and Opportunity Profile

ETOP analysis- Environment threat and opportunity profile – It is a technique to structure the environment. It was developed by glueck. The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization. A comprehensive ETOP requires sub dividing each environmental sector into subsectors and then the impact of each […]

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BCG Matrix – Boston consultancy group growth share Matrix

BCG Matrix Boston consultancy group growth share Matrix commonly known as BCG Matrix is a famous portfolio analysis technique developed by Boston consultancy group in the 1970`s. It was developed for managing portfolio of different business units. The BCG Matrix  shows a relationship between products that are generating cash and products that are eating cash. Large companies who want to […]

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