Kotler and bloom – (1984) Defined services as:
“any activity on benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything”
Marketing can be split into two major areas i.e. marketing of services and marketing of goods. Therefore marketing of services is a subdivision of marketing.
Service Marketing basically refers to marketing of business to consumer [B2C] and business to business [B2B] services like telecommunications services, financial services, health care services, hospitality services, travel services, professional services etc.
From a consumers point of view marketing of services can be defined as activities offered to an individual for sale that provide valuable benefits or satisfaction, activities which he cannot perform himself or chooses not to.
About the Marketing of Services Notes/Ebook
BBA|mantra`s Marketing of Services Notes/E-book will serve as concise textbook for BBA/BBM/BMS/MBA and other management students and will provide a brief knowledge on various concepts of Marketing of Services. This ebook includes a concise presentation of the subject matter with extensive use of charts, tables and figures to help students understand the core concepts of Service Marketing.
No. of Pages : 9 Publisher: BBA|mantra Price: Free
These Marketing of Services notes are based on the latest syllabus of popular management colleges in India.
You can also find similar handouts/notes on various management subjects at www.bbamantra.com/enotes
Students who use these notes must also checkout Articles on Marketing of Services Notes for the complete overview of the subject and you can also find useful Service Marketing projects and presentation at www.bbamantra.com/projects-and-presentations
Table of Contents
Introduction to Marketing of Services
Difference between goods and services
Types of Services
Classification of services
Managing Service Quality
Service Marketing Mix
Marketing for Tourism Industry
Marketing for Hospitals