Strategic Management Notes

Strategic Management Notes

Strategy comes from a Greek word “strategos” which means generalship i.e. art of the general.

A strategy could be –

  • A plan or course of action or a set of decisions making a pattern or creating a common thread.
  • A pattern or a common thread derived from the policies goals and objectives of an organization.
  • The activities that move an organization from its current state to desired future state.
  • The resources necessary for implementing a plan or following a course of action.

Strategic management refers to a set of managerial decisions and actions that determine the long term performance of a corporation.it includes: environment scanning, strategy formulation, strategy implementation, evaluation and control.


About the Strategic management Notes/Ebook

BBA|mantra`s Strategic management Notes/E-book will serve as concise textbook for BBA/BBM/BMS/MBA and other management students and will provide a brief knowledge on various concepts of Strategic management. This ebook includes a concise presentation of the subject matter with extensive use of charts, tables and figures to help students understand the core concepts of Strategic management.

No. of Pages : 32                                         Publisher: BBA|mantra                                         Price: Free

These Strategic management notes are based on the latest syllabus of popular management colleges in India.

You can also find similar handouts/notes on various management subjects at www.bbamantra.com/enotes

Students who use these notes must also checkout Articles on Strategic management Notes for the complete overview of the subject and you can also find useful Strategic management projects and presentation at www.bbamantra.com/projects-and-presentations

For any other query, question or concern please contact us at contact@bbamantra.com,  you can also leave a feedback on Strategic management notes at feedback@bbamantra.com


Table of Contents

Introduction to Strategic Management

 Strategic Management Process

Vision, Mission

Business definition and Objective Setting

Environmental Scanning

SWOT Analysis, ETOP Analysis,

BCG Matrix and ANSOFF Matrix

 Generic Business Strategies

 Portfolio Analysis

 Strategic Choice

 Strategic Evaluation and Control

 Strategic Leadership

SAMPLE CONTENT

Strategic Management Process Notes Sample

 

 

Strategic Management Notes Sample

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