David Berlo SMCR Model

Communication Models David Berlo SMCR Model David Berlo SMCR Model attempts to explain the various components required for effective communication. According to David Berlo SMCR Model the three major components required for effective communication are Sender, Message and Receiver. The model explains various characteristics/factors related to the sender, message and receiverRead More →

Creative Strategy

Advertising is a specialized field that requires tremendous efforts and creative strategies to promote products and services of different kinds of brands. An Advertising Campaign is successful only when the ad message reaches the targeted audience and effectively communicates crucial information about the product or brand. High levels of creativityRead More →

Elaboration Likelihood Model (ELM)

The Elaboration Likelihood Model (ELM) insists that consumers make purchase related decisions in two ways. By thinking logically, evaluating the products in detail and determining the effectiveness of the product from various sources By thinking emotionally, without in-depth assessments about the products The Elaboration Likelihood Model (ELM) model suggests thatRead More →