Process of Organizational Change

Organizational change may be defined as “the adoption of a new idea or behaviour by an organization” Organizational Change refers to any modification or alternation in people, structure, job design or technology of an existing organization. An organization must make changes continuously in order to cope up with changes inRead More →

Market Research Process

Market research refers to systematic collection, recording and analysis of data, aimed towards solving a marketing problem. It is the process of collecting information or facts relevant to the market and analysing and interpreting that information to strategize business decisions. According to Philip Kotler, “Market Research is the systematic design,Read More →