Marketing Environment

A company’s marketing environment consists of all the factors and forces outside marketing that affect management’s ability to develop and maintain successful transactions with its target customers – Kotler and Armstrong Marketing Environment involves forces that directly or indirectly influence an organisation’s capability to market its product successfully. Factors affectingRead More →

Process of Performance Budgeting

Performance Budgeting refers to a budget in terms of functions, programmes and performance units (functions, activities and projects) reflecting the revenues and expenditures of an Organization or Government.  Performance Budgeting refers to a budget in terms of functions, programmes and performance units (functions, activities and projects) reflecting the revenues andRead More →