Consumer Involvement

Motivation and Consumer Involvement are two crucial sides of the decision making pertaining to purchase of products. They are inseparable attributes that influence the consumers to make their decision to buy or not buy a product. A motivated consumer gets involved in research and analyses activities pertaining to his purchaseRead More →

Portfolio Construction

Portfolio construction refers to a process of selecting the optimum mix of securities for the purpose of achieving maximum returns by taking minimum risk. A portfolio is a combination of various securities such as stocks, bonds and money market instruments. Diversification of investments helps in spreading risk over many assets;Read More →

Fundamental Analysis factors

An investor conducts fundamental analysis and technical analysis to predict the future price movements of securities by analyzing the Economic factors, Industrial factors and Company specific factors.  Various economic, industrial and company specific factors can have a direct bearing on prices of securities. A fundamental analysis helps an investor to understand theRead More →