Home Automation – Advertising Management Project

Home Automation and Security
What is Home Automation
Imaginary Home Automation company
Organizational Objectives
Home Automation Presentation
STP Analysis
Home automation Market segmentation
Benefits of Home Automation
Home Automation Target Audience
Pricing strategy for Home Automation systems
Home Automation Promotional Strategies
Home Automation image
Focus of Advetising
Complete home automation system
Ad Appeals for home automation
Emotional Appeals
Media Plan for Home Automation
Home Monitoring System
Advertising Assignment
Media Plan
  • Home Automation and Security
  • What is Home Automation
  • Imaginary Home Automation company
  • Organizational Objectives
  • Home Automation Presentation
  • STP Analysis
  • Home automation Market segmentation
  • Benefits of Home Automation
  • Home Automation Target Audience
  • Pricing strategy for Home Automation systems
  • Home Automation Promotional Strategies
  • Home Automation image
  • Focus of Advetising
  • Complete home automation system
  • Ad Appeals for home automation
  • Emotional Appeals
  • Media Plan for Home Automation
  • Home Monitoring System
  • Advertising Assignment
  • Media Plan

Project/Slides/Presentation Transcript

 

Advertisement Project on Home Automation and Security Systems

Slide 1

Home Automation and Security Systems

DOMOTICS

Change the way you live

Slide 2

What is Home Automation ?

Home Automation or Smart Homes refer to the residential extension of building automation and involves the control and automation of lighting, heating , ventilation, air conditioning (HVAC), and security, as well as home appliances such as washer/dryers, ovens or refrigerators/freezers that use WiFi for remote monitoring.

Soon Homeowners Will Be Able To Control All Home Appliances through a Central System

Slide 3

Product Name

DOMOTICS – Home Automation and Security Systems

It is a combination of a Latin verb “domus” meaning “home” and the industry of telematics, robotics and informatics.

Product Tagline

Change the way you live

Advertisement Tagline

Smarter homes for Smarter People

Slide 4

Organizational Objectives

  • To introduce the concept of Home automation to the Indian Market
  • To create market presence for the brand DOMOTICS in home security industry
  • To create awareness about home automation and security products
  • To exploit the first mover advantages in the home security industry

Slide 5 Home Automation and Security Systems

Slide 6

We have used the VALS (Values, Attitudes and Lifestyles) framework for the STP analysis of smart homes.

Slide 7

Key segments of Home Automation Market

On the Basis of Application

  • Lighting
  • Safety and security
  • HVAC (Heating, Ventilation, and Air-Conditioning)
  • Entertainment (Home audio/video)
  • Others(Robotics, heath care)

On the Basis of Type

  • Luxury (custom) home automation systems
  • Mainstream home automation systems
  • DIY (Do It Yourself) home automation systems
  • Managed home automation services

On the Basis of Networking technology

  • Wired home automation systems
  • Power-line home automation systems
  • Computing network home automation systems
  • Wireless home automation systems

 

Slide 8

Slide 9

Target Audience

Rich, Joint families, Elderly, Disabled, Tech savvy

The intended audience for our product includes:

  • Automation & control networking technology vendors
  • Real estate builders
  • System integrators
  • Home and Business owners
  • Project consultants
  • Designers/consultants (HVAC, security, and fire & safety)
  • Home management systems (product & service providers)
  • Government bodies involved in green buildings
  • Home automation system providers who want to know more about home automation system and latest technological developments in this market

 

Slide 10

Pricing Strategy

Pricing is based on – Going rate and Mark up pricing Strategies

Here are some basic costs of installing home automation:

  • Basic starter kit (lights or deadbolt controls): ₹3000 to ₹40,000
  • Wireless mesh systems (Z-Wave, etc.): ₹20,000 to ₹60,000
  • Monthly service: ₹2000 to ₹4000 per month, plus activation fees, which normally cost around ₹15000 to ₹35,000. Equipment is usually free.
  • Cloud automation – ₹10,000 to ₹30,000
  • Hardwired – Unlike the above choices, which simply plug into your existing outlets, hardwired systems become part of your home. Hardwired systems are much more reliable and cost from ₹2,00,000 to ₹10,00,000 to install

 

Slide 11

Promotional Strategies

  • Offering case studies, brochures and galleries to educate customers
  • Ensuring ease in finding a dealer
  • Focusing on Backward Compatibility of home devices
  • Providing efficient Customer Support
  • To create a smart home model which displays use of all the products for customers to visit and interact. Then share the video of the same. It is difficult for most people to visualize a smart home so it is best when they experience it

 

Slide 12

Slide 13

Focus of Advertising

Convenience: Easy access to dim or increase the intensity of lights, control shades etc. with the touch of a button on your tablet/smartphone or a dynamic keypad.

Efficiency: Automation systems help easily control and reduce the power consumption of electrical appliances and fittings.

Comfort: Automation can present environments for you without any real effort.

Security: Using automation sensors and communications technologies, homes can be carefully and constantly monitored from anywhere.

 

Slide 14

Slide 15

Ad Appeal

Rational Appeal

Feature AppealThese devices add convenience by helping you create schedules, rules and smartphone controls. Common examples are light switches, garage door openers, thermostats and window treatments.

Competitive Advantage Appeal – Using these devices, you can improve your home’s energy efficiency, which helps you save on gas, electric or water bills. The initial investment will turn into savings in a few years.

 

Slide 16

Slide 17

Emotional Appeals

Safety  & Security – Technology in this category protects your family, belongings and property by monitoring for and deterring intruders.

Convenience – It allows users to control and automate lighting, heating, ventilation, air conditioning, and security, as well as home appliances such as washer/dryers, ovens or refrigerators/freezers remotely with only one device.

 

Slide 18

Media

Newspaper, Magazines, Internet Radio and TV

Ads, Articles, Audio Clips and Video

National Newspapers, Home décor, Technology Magazines, Business Magazines

Times of India, Financial Express, The Hindu

Forbes India, Digit, Time-out, YO Vizag

Hungama, Gaana, Hotstar, YupTv

 Slide 19

Slide 20

Slide 21

Television

Video Advertisement – 60 sec

News channels, Food and Living Channels

Channels: NDTV Profit, Times Now, CNN,BBC World News, NDTV Goodtimes, Zee Trendz, TLC

Shows: Top 10, Stock Updates, Business Debates, Tech Shows, High TRP shows

Internet

Ads, Articles, Video

Business Websites, Home/Lifestyle/Technology Blogs

Websites and Vlogs – Business Insider, Digit.in, Miss Malani, Geeky Ranjit, C4E tech

Slide 22

Thank You

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